The Red Sox Foundation and the MGH Home Base Program have launched a public service advertising campaign designed to increase awareness for the “invisible wounds of war” – Post Traumatic Stress (PTS) and Traumatic Brain Injury (TBI) – which affect one in three returning Iraq and Afghanistan veterans. The campaign also is intended to raise funds to support Home Base’s clinical, education and research services to enable veterans and
their families to recover.
The campaign, launched during June’s PTSD Awareness Month, includes print, radio, online and electronic billboard advertising. Developed pro bono by the Hill Holliday advertising agency, all of the ads feature messages about PTS and TBI and encourage viewers to visit www.helpathomebase.org. To develop the campaign, Hill Holliday staff met with veterans of the Iraq and Afghanistan conflicts as well as military families who have received help at Home Base. A special feature of the advertising campaign is a “Beetle Bailey” cartoon developed exclusively in support of Home Base by renowned cartoonist Mort Walker, which will appear in the Boston Globe on June 16.
“These messages are timely and urgent. Although the U.S. war in Iraq has ended and troops are returning from Afghanistan, it is critical that we remember that, for many veterans and their families, these wars have not ended and the return home has meant nightmares and difficulty sleeping, no longer feeling safe in everyday places, trouble concentrating, severe headaches and family stress,” said retired Brig. Gen. Jack Hammond, executive director of Home Base.
A number of media outlets have contributed thousands of dollars in advertising space and time for the Home Base effort including: The Boston Globe, Clear Channel, MLB, Jumptap, Millennial Media, WHDH, AdSpace and JCDeceaux.
Since its founding in 2009, Home Base has provided clinical treatment for more than 600 veterans and family members from Massachusetts and the New England area, and educated some 7,500 clinicians nationwide to recognize PTS and TBI in their practices.