Reputation/Communications is one of three pillars of Partners’ Strategic Initiative. One aspect of the work of the Reputation/Communications team is to educate the public and health care influencers about the role Partners plays in offering solutions to the complex problems facing health care.
“From-To.” That is the theme of the latest generation of a highly visible Partners advertising campaign. The ads illustrate how Partners is addressing health care’s toughest challenges through leadership and innovation, building the workforce of the future, and improving quality, access and affordability.
The 2013 campaign also offers examples of how Partners is improving health care for patients and is providing employment support and opportunity for the communities it serves. Other ads showcase jobs and workforce programs within Partners hospitals that enable residents to receive the education and training they need to launch successful health care careers.
The campaign’s theme “From-To” highlights progress. The ads focus on the team approach to preventative care, improved access to care through community health centers, and genetic testing developed by Partners researchers from the MGH and Brigham and Women’s Hospital who are helping to improve the lives of patients at-risk for diseases.
Read more articles from the 10/11/13 Hotline issue.