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If Harold, from the 1955 classic childhood storybook “Harold and the Purple Crayon,” were to draw a picture representing the 14th annual Storybook Ball, it would be a bull’s-eye. The premiere fundraising event for the MassGeneral Hospital for Children (MGHfC) surpassed its $20 million milestone in cumulative funds raised.

Storybook Ball draws hope

25/Oct/2013

 

COLORFUL EVENING: From left, Joseph Vacanti, MD, MGHfC surgeon-in-chief, Storybook Ball co-chairs Katherine O’Keeffe and Kerry Swords, and Ronald Kleinman, MD, MGHfC physician-in-chief

If Harold, from the 1955 classic childhood storybook “Harold and the Purple Crayon,” were to draw a picture representing the 14th annual Storybook Ball, it would be a bull’s-eye. The premiere fundraising event for the MassGeneral Hospital for Children (MGHfC) surpassed its $20 million milestone in cumulative funds raised.

The Oct. 19 event transported 500 attendees from the Museum of Fine Arts into the world of “Harold and the Purple Crayon,” raising more than $1.6 million for pediatric Emergency and Trauma Services.

The evening included a video highlighting the story of 19-year-old Jaymi Cohen, who was treated at MGHfC after she was injured in the Boston Marathon bombings. The Tufts University sophomore and her lacrosse teammates were standing outside the Forum restaurant when the second bomb exploded a few feet away. Cohen says she ran when she heard the first bomb explode and moving away from the area in those few seconds may have saved her life. She was brought to the MGH Emergency Department where 50 small pieces of shrapnel were found embedded in her legs.

A portion of the Storybook Ball proceeds will support the renovation of the MGHfC Pediatric Emergency Department. Slated to open in 2014, the new space will have six private exam rooms surrounding a central workstation and a new waiting room, giving patients and families their own space separate from adult emergency patients.

“The renovated Pediatric Emergency Room will not only have increased square footage and improved physical design, but it will allow us to be closer to our patients and treat them more efficiently,” says Ari Cohen, MD, chief of the MGHfC Pediatric Emergency Division. “We are so appreciative of the donors and guests of Storybook Ball for helping to make this happen.”

Funds were raised through attendance, as well as bids on auction packages, including a wine-tasting dinner for 12 at Sotheby’s New York City Boardroom with the CEO of Sotheby’s Wine; a “home-cooked” meal whipped up by Chef Ken Oringer; passes to the 2013 HBO Emmy after-party in Los Angeles, complete with custom Michael De Paulo gown; and tickets to a Bruin’s game with the legendary Ray Bourque in the Executive Suite and post-game meeting with defenseman Dennis Seidenberg.




Read more articles from the 10/25/13 Hotline issue.

 

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