Marketing News: March 1, 2010
Mass General Cancer Center partners with WBUR to raise awareness for genotyping and targeted therapies.
David Ryan, MD, clinical director of the Cancer Center, recently recorded a 30-second radio spot to raise awareness about advances in cancer research using molecular fingerprinting (genotyping) and smart drugs to target certain cancers. The announcement is part of a larger series from Mass General and will air on WBUR during the weeks of March 15 and 22 . Click here to listen.
