Marketing News
Cancer Center launches new ad campaign
The Cancer Center Marketing team launched a new advertising campaign this fall, highlighting the role of molecular fingerprinting in cancer care. The campaign is running regionally in select publications, including U.S. News & World Report, Time, Newsweek, The Week, USA Today, Sports Illustrated, Boston Globe Magazine and Yankee Magazine. It is also appearing digitally on Boston.com, WickedLocal.com sites, EverdayHealth.com, BurstMedia.com sites and Centro.com sites. The campaign directs viewers to our new micro site on the MGH Cancer Center website. To view the micro site, visit: http://www.massgeneral.org/genotyping/index.html
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