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Revere on the Move

Revere on the Move (formerly the Food & Fitness Task Force) was formed in 2008 by Revere CARES with the goals of promoting healthy eating and active living in the community of Revere through policy and environmental changes targeting youth and their families.

The obesity epidemic is a national problem. In Revere, 33% of adults are overweight or obese, compared to 22% statewide. The 2010 Revere Youth Risk Behavior Survey reported that only 16% of students reported eating a vegetable at least once a day in the past week, down from 25 percent in 1999. Forty percent of high school students attended physical education class at least once a week, down from 84% in 1999. Revere CARES, originally founded in 1997 to address substance abuse issues in the community, has identified food and fitness as a priority, and formed the Food & Fitness Task Force. Renamed Revere on the Move, the task force is comprised of the mayor, police chief, educators, and other community representatives.

Revere on the Move has identified two primary strategies to achieve the goal of reducing childhood obesity and hunger: 1) increase access to healthy foods, and 2) increase opportunities for physical activity.

Proposed activities build on the community assets of Revere, such as the long beachfront as a center of activity, and strong partnerships with a variety of community groups, the schools, and MGH.

Revere on the Move uses an environmental approach to impact several realms that influence nutrition and physical activity, such as schools and the larger community. 

A social marketing campaign called Revere on the Move was developed and launched on October 15, 2011. Formative research informed the development of a logo and a message. During the summer, a soft launch was implemented. A trained youth group attended community events and organized play activities for the children. Give-away items were distributed to parents and youth. Cable television videotaped the activities, and a news release informed the community of the campaign.

Outcomes

In 2013:

  • Approximately 70% of Farmers Market sales went to WIC coupon carriers.
  • This past summer was the second season of the community garden. The development of the community garden leadership group has been a success. Plot owners and the leadership group function almost independently from staff.
  • Five restaurants have signed up for the healthy dining initiative and plan to follow standardized criteria from the Mass. Department of Public Health to offer healthy options to the public.
  • Four Corner Stores have been recruited as part of a Healthy Market initiative. These corner stores will implement standardized criteria to improve access and availability of healthy foods.
  • Two urban trails have been created. The second urban trail was inaugurated this year.  Two more are being planned and requested by interested neighborhood groups in the City. The Department of Public Works has adopt these trails and considers them priority during the development of their annual capital improvement plan, an important systems change. Schools have adopted the trails as safe routes to school and developed walk to school programs. Residents are seen walking the trails for exercise and pleasure.
  • To date, 16 parks have been worked on, updated, beautified and cleaned, three this past summer. Anecdotal evidence suggests young people have developed pride and ownership of the spaces they have worked on. The Department of Public Works has been very responsive and helpful collaborating with the transportation of materials and the planning of improvements. This program set the stage for one of the parks to get substantial funding through Kaboom and a complete make-over.
  • The first bike lane was striped in Revere along Revere Street, connecting the City's main street, Broadway, to Revere Beach. The City's Department of Development is adding the next bike lane into the capital improvement plans for 2014, as suggested by the Metropolitan Area Planning Department.
  • Five of six elementary schools have a weekly Walk-to-School program.
  • Revere on the Move is the co-chair of the wellness committee; the lead the creation on wellness challenges in all schools, the lead the implementation of the Healthy Schools assessment, facilitated a mini grant program within the schools.
  • Two successful city-wide fitness challenges have been held in the City with more than 200 people participating each year. We've successfully partnered and implemented one organized neighborhood group in the City.
  • Revere on the Move is able to offer a small grant funding to community organizations for projects and policy, system, and environmental changes focusing on healthy eating and active living. This year, three rounds of mini grants in the community funded 12 projects.

 

Sylvia Chiang

Phone: 781 485-6161
Email: SRCHIANG@PARTNERS.ORG