Revere on the Move Logo

Revere on the Move

Revere on the Move (formerly the Food & Fitness Task Force) was formed in 2008 by Revere CARES with the goals of promoting healthy eating and active living in the community of Revere through policy and environmental changes targeting youth and their families.

Overview

The obesity epidemic is a national problem. In Revere, 33% of adults are overweight or obese, compared to 22% statewide. The 2010 Revere Youth Risk Behavior Survey reported that only 16% of students reported eating a vegetable at least once a day in the past week, down from 25 percent in 1999. Forty percent of high school students attended physical education class at least once a week, down from 84% in 1999. Revere CARES, originally founded in 1997 to address substance abuse issues in the community, has identified food and fitness as a priority, and formed the Food & Fitness Task Force. Renamed Revere on the Move, the task force is comprised of the mayor, police chief, educators, and other community representatives.

Revere on the Move has identified two primary strategies to achieve the goal of reducing childhood obesity and hunger: 1) increase access to healthy foods, and 2) increase opportunities for physical activity.

Proposed activities build on the community assets of Revere, such as the long beachfront as a center of activity, and strong partnerships with a variety of community groups, the schools, and MGH.

About this Program

Revere on the Move uses an environmental approach to impact several realms that influence nutrition and physical activity, such as schools and the larger community. 

A social marketing campaign called Revere on the Move was developed and launched on October 15, 2011. Formative research informed the development of a logo and a message. During the summer, a soft launch was implemented. A trained youth group attended community events and organized play activities for the children. Give-away items were distributed to parents and youth. Cable television videotaped the activities, and a news release informed the community of the campaign.

2015 Outcomes

  • Two new urban trails were created or planned; at completion, there will be four urban trails in Revere. To implement these projects, neighborhood groups completed walkability audits, worked with the DPW to repair sidewalks and paint crosswalks, and created attractive signage.
  • ROTM facilitated the building of the Beachmont School playground was built, and renovations were made to Liberty Park in June. Swings were put up on Neponset Street in June.
  • ROTM took over management of the Revere Farmers Market, taking place every Friday. The market used $10,000 in Community Development Block Grant funding to match all SNAP, WIC, and Senior customers. Thirteen vendors participated in the market throughout the season.
  • There are seven participating markets in the Healthy Markets Initiative. These corner stores will implement standardized criteria to improve access and availability of healthy
  • A draft of a new Complete Street Ordinance for the City of Revere was completed. The Ordinance will go before the City Council for approval in 2016.

News

  • Sylvia Chiang Takes the Helm of Revere CARES - 7/27/2015, Mass General

    Bringing more than 20 years of experience to the role, Sylvia Chiang, MD, MPH, a longtime advocate of clinical and community health, will become the new Revere CARES Coalition Director.

Contact

Contact Us

Leslie Heffron, RN

Back to Top