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The obesity epidemic is a national problem. In Revere, 33% of adults are overweight or obese, compared to 22% statewide. The 2010 Revere Youth Risk Behavior Survey reported that only 16% of students reported eating a vegetable at least once a day in the past week, down from 25 percent in 1999. Forty percent of high school students attended physical education class at least once a week, down from 84% in 1999. Revere CARES, originally founded in 1997 to address substance abuse issues in the community, has identified food and fitness as a priority, and formed the Food & Fitness Task Force. Renamed Revere on the Move, the task force is comprised of the mayor, police chief, educators, and other community representatives.
Revere on the Move has identified two primary strategies to achieve the goal of reducing childhood obesity and hunger: 1) increase access to healthy foods, and 2) increase opportunities for physical activity.
Proposed activities build on the community assets of Revere, such as the long beachfront as a center of activity, and strong partnerships with a variety of community groups, the schools, and MGH.
Revere on the Move uses an environmental approach to impact several realms that influence nutrition and physical activity, such as schools and the larger community.
A social marketing campaign called Revere on the Move was developed and launched on October 15, 2011. Formative research informed the development of a logo and a message. During the summer, a soft launch was implemented. A trained youth group attended community events and organized play activities for the children. Give-away items were distributed to parents and youth. Cable television videotaped the activities, and a news release informed the community of the campaign.
Bringing more than 20 years of experience to the role, Sylvia Chiang, MD, MPH, a longtime advocate of clinical and community health, will become the new Revere CARES Coalition Director.
Leslie Heffron, RN
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