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September 30, 2005 |
MGH launches magazine that examines medicine's leading edge
Proto, a prefix that conveys progress and discovery, seeks to travel new ground in its coverage of medical innovation. Each issue includes major features that have been researched and written by nationally respected science writers. The magazine also contains regular columns, images, essays and facts that are designed to amuse, challenge and surprise readers. The inaugural issue of Proto — featuring articles about
xenotransplantation, stroke, avian flu, medical simulation and genetics
— is being mailed to more than 100,000 top-level health care leaders,
Fortune 1000 CEOs, other business executives, venture capitalists, philanthropists,
legislators and academics. The magazine includes limited advertising to
help offset its production and distribution costs. |
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