Friday, March 30, 2012

Mass General website goes mobile

Whether an iPhone, Blackberry or Android, it seems almost everyone owns a smartphone – a device that can be used to check email, browse the Web and download applications. A newly launched mobile version of the hospital’s website,, now allows smartphone users to access key information more easily than ever before.

When users type the web address into their phone or visit the site via search engine, the site automatically detects that they are on a mobile device and redirects to the mobile version. Once on the mobile site, users may access reformatted versions of the most commonly used features of the full website – including “Find-a-Doctor,” “New Patient Appointments,” “Maps and Directions,” “Visitor Info,” and “Contact Us.”

Several features now have interactive options. For example, individuals may mark physicians in “Find-a-Doctor” as “favorites” for easy reference at a later time, and “Maps and Directions” provides a way to pinpoint a building on campus and identify helpful locations nearby, such as a parking garage or eatery.

Mass General Marketing, which led the development of the mobile site, plans to add more features and interactive options in the future. Smartphone users should note that the full site will still be available via a link at the bottom of the mobile site homepage.

Read more articles from the 03/30/12 Hotline issue.


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